unbox

Everyday

1. To unbox something is to take it out of its box or packaging. tree →
2. An unboxing (video) is a film of someone opening a new product and showing it, popular online. tree →

In the lessons

In everyday life children watch unboxing videos of toys and gadgets. In media lessons they learn that many unboxing videos are paid adverts, even when they look like a friend sharing, so they should look for «ad» or «sponsored». In computing, «unboxing» also means taking a value out of a wrapper, a programming idea. Phrases: «unbox a new phone», «unboxing video».

Examples

• We unboxed the new laptop and set it up. tree →
• Unboxing videos show people opening toys. tree →
• Some unboxing videos are paid adverts. tree →
• Recycle the cardboard after you unbox your present. tree →
• I couldn't wait to unbox my birthday parcel. tree →
• The YouTuber unboxed a new games console. tree →

Note

Regular verb; third person «unboxes». The noun «unboxing» is countable (an unboxing, unboxings). Look for words like «ad», «sponsored» or «gifted» to spot paid videos.