sponsorship

Everyday

1. Sponsorship is money or support that a person or company gives to pay for an event, team or activity, often to advertise their name. tree →
2. Sponsorship is also money people promise to give to charity if you complete a challenge, like a sponsored walk. tree →
3. Sponsorship can mean officially supporting someone, such as a person moving to a new country or a member joining a club. tree →

In the lessons

In sport and school events, sponsorship explains why a company's logo is on football shirts. At school children collect sponsorship for a sponsored run or read-a-thon. In money lessons sponsorship is a deal: the sponsor pays and gets advertising. Phrases: get sponsorship, sponsorship deal, under the sponsorship of.

Examples

• Our football team got sponsorship from the local bakery. tree →
• I raised forty pounds in sponsorship for the charity swim. tree →
• The concert was paid for by sponsorship. tree →
• The company ended its sponsorship of the race. tree →
• My uncle signed a big sponsorship deal. tree →
• We need sponsorship to buy new instruments for the band. tree →
• Gran gave me sponsorship for every lap I ran. tree →

Note

Usually uncountable (much sponsorship), but «a sponsorship deal» or «sponsorships» is fine. The person or firm that pays is a «sponsor». In maths problems «a sponsorship of 2 pounds per lap» means multiply the laps by 2.