slogan

Everyday

1. A short, catchy phrase used in advertising or by a group to make people remember a product or an idea: «Every little helps». tree →
2. A short phrase that expresses the aims of a campaign or protest. tree →

In the lessons

In media lessons: slogans in adverts try to persuade us. In citizenship: protest slogans on signs. In school: making a slogan for a recycling campaign or a sports team. Phrases: «a catchy slogan», «advertising slogan», «chant slogans», «come up with a slogan».

Examples

• Our class made a slogan for saving water: «Every drop counts!» tree →
• The cereal box had a catchy slogan. tree →
• The protesters chanted slogans outside the town hall. tree →
• A good slogan is short and easy to remember. tree →
• The team's slogan is «Never give up». tree →
• Adverts use slogans to make you want things. tree →

Note

Countable: a slogan, slogans. Similar: «motto» (a rule to live by, often for a school or family), «catchphrase». Slogans can be persuasive but not always true – think before you believe them.