retailer

Everyday

A person or business that sells goods to the public, such as a shop, supermarket or online store. tree →

In the lessons

In maths and money lessons the retailer buys from a wholesaler or factory and adds a profit when selling. In everyday life big retailers include supermarkets and department stores; small retailers are corner shops. Phrases: «online retailer», «major retailer», «available from all good retailers».

Examples

• The retailer buys a book for $6 and sells it for $10. tree →
• Supermarkets are big food retailers. tree →
• This toy is available from all good retailers. tree →
• The online retailer sent my parcel quickly. tree →
• Small retailers sell fewer things than big chains. tree →
• The retailer had a sale with 25% off. tree →

Note

Countable: retailers. Chain: factory → wholesaler → retailer → customer. Retailer's profit = selling price − cost price.