retail

Everyday

1. Selling goods to the public in shops or online, usually in small amounts, for them to use. tree →
2. (verb) To be sold at a certain price: These shoes retail at $40. tree →
3. (informal) «Retail therapy» means shopping to cheer yourself up. tree →

In the lessons

In maths shopping problems: the shop buys goods at a wholesale price and sells at the retail price; profit = retail price − wholesale price. In everyday life many adults work in retail (shops). Phrases: «retail price», «retail store», «work in retail», «retail therapy», «retails at».

Examples

• Mum works in retail at a clothes shop. tree →
• The retail price of the toy is £15. tree →
• The shop buys pens for 20p and sells them retail for 50p: profit 30p each. tree →
• This game retails at $30. tree →
• Big retail stores are busy at holiday time. tree →
• "I need some retail therapy," joked my aunt. tree →

Note

Opposite: wholesale (selling in large amounts to shops). Person/business: retailer. Pronounced REE-tail. Do not confuse with «re-tell» (tell again).