logo

Everyday

A small picture, symbol or special design that a company, team, school or group uses so people recognise it. tree →

In the lessons

In everyday life, logos are on clothes, shops, cars and food packets; in media lessons, children learn that logos and adverts are made to make you remember and want a brand. In art, pupils design a logo for a club or class. Phrases: «school logo», «design a logo», «brand logo».

Examples

• Our school logo is a green oak tree. tree →
• The football club's logo is on the shirts. tree →
• We designed a logo for our class newspaper. tree →
• You can spot the shop from its logo. tree →
• Some logos are just letters. tree →
• Adverts show the logo again and again so you remember it. tree →

Note

Countable: logos (not «logoes»). Logos are owned by companies, so you cannot always copy them freely.