influencer

Everyday

1. An influencer is a person who is paid by companies or popular on social media to make people want to buy or do things. tree →
2. An influencer can be any person who changes what others think or do. tree →

In the lessons

In media and online safety lessons pupils learn that influencers are often paid to show products, so their posts are adverts. In everyday talk, children may follow gaming or fashion influencers. Phrases: social media influencer, sponsored post, #ad.

Examples

• The influencer posted a video about new trainers. tree →
• Some influencers are paid to say they like a product. tree →
• Look for "ad" on an influencer's post. tree →
• She wants to be a gaming influencer. tree →
• An influencer with a million followers can sell lots of toys. tree →
• Don't believe everything an influencer says. tree →
• My big sister copies a make-up influencer. tree →
• Good teachers can be strong influencers too. tree →

Note

Starts with a vowel: "an influencer". Verb: influence. Safety trap: an influencer's post can look like a friend's opinion but be a paid advert. Followers are often counted in thousands (k) or millions (m).