endorsement

Everyday

1. An endorsement is public support or approval for a person, plan or product. tree →
2. (money) A deal where a famous person is paid to say they use or like a product. tree →
3. (UK, law) A note on a driving licence that shows the driver broke a traffic law. tree →
4. (money) A signature on the back of a cheque. tree →

In the lessons

In news and adverts: celebrities and sports stars get «endorsement deals». In elections, a famous person may give an endorsement to a candidate. It tells the reader that someone has said «yes, I support this». Phrases: «endorsement deal», «a strong endorsement», «celebrity endorsement».

Examples

• The footballer has an endorsement deal with a trainer company. tree →
• The mayor gave her endorsement to the new park. tree →
• The book got a glowing endorsement from a famous author. tree →
• Celebrity endorsements make people want to buy things. tree →
• Speeding earned him an endorsement on his licence. tree →
• The plan won the endorsement of the whole school council. tree →

Note

Verb: «endorse». Spelt endorsement (UK and US). Trap: an endorsement in an advert is paid; it does not prove the product is good.