endorse

Everyday

1. To endorse someone or something means to say publicly that you support or approve of them. tree →
2. (money, advertising) A famous person endorses a product when they are paid to recommend it. tree →
3. (law, money) To endorse a cheque or document means to sign it on the back. tree →
4. (UK, law) A driving licence is endorsed when penalty points are added for breaking a driving rule. tree →

In the lessons

In news and adverts, a star may endorse trainers or a politician. In media lessons, pupils learn that celebrity endorsements are often paid and are not proof that a product is good. Phrases: «endorse a candidate», «endorse a product», «fully endorse».

Examples

• The footballer endorses a brand of trainers. tree →
• The teachers endorsed the plan for a longer playtime. tree →
• Remember: if a star endorses a snack, they are often paid. tree →
• The newspaper endorsed the new mayor. tree →
• I fully endorse what Maya said. tree →
• Dad endorsed the cheque before taking it to the bank. tree →

Note

Regular verb: endorsed, endorsing. Noun: endorsement. American and British spelling «endorse» is standard (older British «indorse» is rare). Trap: being endorsed by someone famous does not make a product better or healthier.