demographic

Everyday

1. A demographic is a group of people with something in common, such as age or where they live, especially when studied or targeted by sellers. tree →
2. Demographics are facts and numbers about a population: how many people, how old, where they live and so on. tree →
3. Demographic (adjective) means to do with the study of populations. tree →

In the lessons

In geography and maths, demographic data shows population changes, birth and death rates and ages, often in graphs and population pyramids. In business and media, companies aim adverts at a demographic, like teenagers. Phrases: «demographic change», «the target demographic».

Examples

• Children under ten are the target demographic for this cartoon. tree →
• The census gives demographic information about the country. tree →
• Our town's demographics show more older people than before. tree →
• We drew a graph of demographic data in geography. tree →
• Demographic change means fewer children in some villages. tree →
• Adverts are made for a particular demographic. tree →

Note

Countable as a noun. Noun for the study: demography. In maths problems, demographics come as percentages and charts — check what the whole (100%) refers to.