advertising

Everyday

1. Advertising is the business and activity of making ads to tell people about products or services and to persuade them to buy. tree →
2. Advertising is also the -ing form of «advertise»: telling people about something publicly, in ads, posters or messages. tree →

In the lessons

In media and citizenship lessons, pupils study persuasive techniques in advertising and how advertising aimed at children works (toys, sugary food, in-app purchases). In writing lessons, pupils create posters using persuasive language. Phrases: «advertising campaign», «TV advertising», «online advertising», «false advertising».

Examples

• Advertising tries to make you want things. tree →
• The company spent a lot on advertising. tree →
• Online advertising follows what you search for. tree →
• We are advertising our cake sale with posters. tree →
• False advertising means telling lies about a product. tree →
• My aunt works in advertising. tree →
• Advertising for junk food is limited during children's TV in some countries. tree →
• The shop is advertising a big sale this weekend. tree →

Note

Uncountable as a noun: «a lot of advertising» (not «advertisings»). Related: advertisement, advert, ad, advertiser. Spelling: advertise with -ise in all English. Healthy habit: ask «Who made this, and what do they want me to do?»