advertiser

Everyday

1. An advertiser is a person or company that pays to show adverts (ads) to tell people about something they want to sell. tree →
2. «The Advertiser» is a name used by some newspapers (a name). tree →

In the lessons

Used in media literacy lessons: advertisers try to persuade you to buy; they pay websites, TV channels and YouTubers. It teaches pupils to ask who is trying to sell what.

Examples

• Advertisers pay a lot to show ads during big football matches. tree →
• The advertiser wants children to want the new toy. tree →
• Some videos are paid for by advertisers. tree →
• Advertisers use bright colours and catchy songs. tree →
• The magazine lost an advertiser after the complaint. tree →
• Ask yourself what the advertiser wants you to believe. tree →

Note

From «advertise». Not the same as an «advert» or «advertisement» (the ad itself). In maths problems, the advertiser usually pays a cost per advert or per day.