advert

Everyday

1. An advert is a short message, picture or film that tells people about something to buy or do, to make them want it. It is short for advertisement. tree →
2. An advert can also tell people about a job, an event or a lost pet. tree →

In the lessons

a word of the story; sometimes adverts counted or their cost or length in minutes; in everyday life and media literacy: adverts on TV, websites, buses and posters try to persuade you; they may make things look better than they are; in school: pupils design their own adverts; phrases: «TV advert», «in the advert», «ad break»

Examples

• There are 4 adverts in each break. tree →
• Each advert lasts 30 seconds. tree →
• The shop paid 50 dollars for an advert. tree →
• The advert says: 3 for the price of 2. tree →
• Adverts try to make you want to buy things. tree →
• The toy looked bigger in the advert than in real life. tree →
• We designed an advert for our school fair. tree →
• Mum saw an advert for a lost dog in the paper. tree →

Note

Carries no clue by itself; an advert often states an offer or a price that the problem uses. Trap: «3 for the price of 2» means paying for 2 items but getting 3. «Advert» is UK English; in the USA people say «ad» or «commercial» (on TV). Think: what does the advert not tell you?